Veer
Veer Coffee — 2025
A coffee brand built for motion. The mark is drawn as a set of vertical strokes that read as speed, then carried across cups, cans and lifestyle photography shot against deep automotive reds.
I’m Rania Esam — a brand identity designer drawing logotypes, bilingual lockups and full visual systems for brands that want to be remembered.
Every project starts with the same question: what should this brand feel like the second someone sees it? Everything after that — the sketching, the grids, the endless proofs — is in service of that one answer.
More about the studio11 identities across law, hospitality, automotive, fashion and FMCG. Every case study below is the full presentation, slide for slide.
Veer Coffee — 2025
A coffee brand built for motion. The mark is drawn as a set of vertical strokes that read as speed, then carried across cups, cans and lifestyle photography shot against deep automotive reds.
Serv.X Motors — 2025
An automotive service identity built on engineering precision. A tight geometric mark, a strict black-and-white grid and a single signal red carry the system from stationery to signage.
Brouq — Qatar — 2025
A fashion and lifestyle label rooted in place. The identity pairs a restrained wordmark with a script accent, set against deep navy and burgundy drawn from the Qatari coastline.
Maknun — 2025
Arabic and Latin lettering built as one lockup. Soft gradient fields in cobalt and silver give the stationery a quiet, luminous finish.
Al Otaibi Law Firm — 2025
A law firm identity built on restraint and authority. Arabic calligraphy is paired with a fine Latin lockup, foiled onto deep olive and clay papers across correspondence, folders and signage.
Ibex Café — 2025
A café identity drawn from high ground — the ibex, the mountain and the coffee cherry. Warm neutrals and a hand-built mark hold the system together from cup to storefront.
Arkan Al-Mughamis — 2025
A monogram cut from two overlapping letterforms, pressed into fluted bronze surfaces. The result is a mark that reads as jewellery at small sizes and as architecture at large ones.
Mdina — 2025
A custom logotype constructed on a strict modular grid, with each letter drawn to sit flush against the next. Olive and stone keep the palette grounded.
Wathab Beverages — 2025
A beverage range where the fruit does the talking. Illustrated labels wrap the can in colour, with the wordmark cut vertically so it holds on the shelf from any angle.
Solaf — 2025
A bilingual lockup constructed from a single organic mark. The geometry is documented end to end, so the logo holds its proportions at every size.
Anas — Personal Identity — 2025
A personal monogram built from an isometric grid, where the A and the R share a single set of edges. Black, graphite and one line of red.
Engage me for a single mark or for the whole identity. Either way you get the thinking, the drawings and the documentation.
Logotypes, monograms and complete visual systems — from the first sketch to a guidelines document your team can actually use.
Bilingual lockups drawn so both scripts carry equal weight, rhythm and personality.
Positioning, naming direction and the story that holds the visual work together before a single mark is drawn.
Labels, boxes, stationery and collateral prepared for print, with the finishes specified.
Photography direction, mockups and campaign visuals that keep the identity alive beyond the logo.
Templates and content systems that stay on-brand at posting speed.
I’m Rania Esam, a brand identity designer. I work with founders and marketing teams who need more than a logo file — they need a visual language their whole business can run on.
My work sits where Arabic and Latin typography meet. Drawing both scripts so they carry the same weight and rhythm is the part I care about most, and it’s what most of my clients come to me for.
Each engagement ends the same way: a complete presentation, production-ready files and a set of rules simple enough that your team will actually follow them.
Tell me about the brand, where it is today and where you want it to be. I reply to every serious enquiry within two working days.